The ROYAL Sales Conference 2025, hosted by West African Ceramics Ltd (ROYAL), brought together our nationwide sales force and leadership team under the powerful theme: “Innovation for Sustainability.”

Held at the serene and inspiring Zuma Rock Resort, Abuja, the two-day event set the stage for aligning our sales vision with sustainable growth, evolving market demands, and the company’s long-term commitment to excellence

Conference Highlights

i) Keynote Address – Focused on sustainability, innovation, and performance excellence in today’s competitive market.

ii) Networking – Strengthening connections between sales leaders, regional representatives, and marketing executives.

iii) Presentations – Data-driven insights into performance, market trends, and expansion opportunities.

iv) Entertainment – Relaxing moments and bonding activities to recharge the team spirit.

v) Recognition & Awards – Celebrating outstanding sales achievers of 2024.

vi) Photo Sessions – Capturing moments of collaboration, teamwork, and celebration.

Programme of Events

• Sales Performance Review (2024): A comprehensive look at regional and national sales outcomes.

• 2025 Sales Strategy Presentation: Unveiling new tools, campaigns, and digital innovations to boost market reach.

• Interactive Strategy Session: A collaborative platform where sales teams refined execution plans with real-time feedback.

• Marketing Workshop: Practical sessions on branding, customer engagement, and lead conversion.

• 2025 Sales Target Setting: Defining clear, actionable, and sustainable goals for growth in the year ahead.

Looking Ahead

The ROYAL Sales Conference 2025 was more than just a gathering — it was a call to action. With a renewed focus on innovation, sustainability, and teamwork, ROYAL’s sales force is fully equipped to achieve greater milestones and continue setting benchmarks in the building materials industry.

At ROYAL, we believe that sustainable innovation builds lasting success — and together, we are ready to make 2025 a year of impact.